By D. Murali and Kumar Shankar Roy
Chennai: Behind the glitz and glamour of the neighbourhood retail chain that you are fond of nowadays (the local kiranawalla is not a priority anymore), remains a very efficient supply chain. The job isn’t complete if you happen to have just products stacked up in the shelves. Somebody has to manage the supply chain as well. This is where Supply Chain Management (SCM) comes. But as far as India is concerned, therein lies the risk too.
From movement and storage of raw materials, inventory, and finished goods from points of origin to consumption — the current retail boom in India can only sustain its momentum if supply chain management is given top priority by retail players. An under-developed supply chain cannot help retail stores. It will cause more harm.