By Ed Sperling
The adage that “you can’t get fired for buying IBM” is about to change. While companies will still buy from IBM and its competitors, they will soon be asking detailed questions about the energy-efficiency ratings of computer servers.
The U.S. Environmental Protection Agency is poised to roll out a standard specification sheet for servers by year’s end that will do for big iron what Energy Star ratings did for washing machines and air conditioners: It will make one-to-one comparisons possible for the first time.
In some cases, those ratings will be used as a negotiating tool on price. In others, they will be deal-breakers. Forbes.com caught up with Andrew Fanara, the EPA’s team leader for Energy Star product specifications, to talk about the coming changes.