Why You Need To Measure Performance

Sydney Morning Herald

You can’t manage what you can’t measure. This concept has been around for ages – and it makes perfect sense. How do you know if your business is going well if you don’t have some performance metrics to consider. How can you figure out if your staff are productive if you can’t measure their productivity or output? The trouble is that performance measurement often falls by the wayside in small businesses.

As busy business owners, you are often flat out simply putting out fires and dealing with day-to-day issues. As creative entrepreneurs, you might be able to get motivated by the big picture of your business and push aside what seem like mundane tasks – such as measurement.

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